How To Gain Maximum Leverage With Banner Advertising

Banner Advertising

A lot of people make fun of banner advertising, and that's ok, but what they really don't know is that if you know what you're doing it can send incredible traffic that is targeted to your offers. The thing about this form of advertising is that the process is nothing like anything else. We feel many of the newer online marketers don't bother with banners because they've seen them so many times, but the really smart businesses use them with great effectiveness and results. In this article we shall be looking into a few banner advertising tips that can assist you in creating a more response driven banner advertising campaign.

The vital suggestion on banner advertising has absolutely nothing to do with the design of the ad. It is all about ensuring that your banner and your landing page are relevant to each other. If your ad talks about "free iPod giveaways", then when somebody clicks through it and reaches your ad, they should find exactly that on the landing page. This is to say that you can't expect a high level of conversions if your banner is all hype. The conversion rate is what you should be focusing on, not the number of clicks you get. You will be throwing money out the window if your landing page is unsuccessful at converting people, and the number of clicks in this case is completely unimportant.

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There's no getting around it that you have to move your readers emotionally, and hit the places that resonate with them. You can study other banners that are live and get good ideas for strong words to use. You have to weave them into your ad's text in such a way that there's no place for any unnecessary words. Use the space in your ads effectively to get the maximum response from your audience.

Last but not the least; your banner ads need to be to the point. You have to focus on one aspect of your offer, or product/service, and then stick with that in each banner. Remember with banner copy simple is best because it will be very clear. That's why it's not necessary to contract out or pay a lot for banner designs. Slow load times involving banner graphics can sometimes make them look broken.

So don't overdo the graphics because nine times out of ten it will just turn off your audience. In conclusion, the above tips that we discussed about banner advertising are only a tip of the iceberg. When you get started with it and apply these and other tips, you'll understand the effectiveness of banner ads and the kind of results they can deliver. You should always work to increase the conversion rates of your banners, and you do that by split testing.

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Mitchell Kibler is our guest blogger on the subject of affordable seo and discloses many useful techniques and strategies...

Article Marketing is One of the Least Expensive Ways of Getting Exposure for Your Business

SEO Expert

Don't Let These Powerful Article Marketing Techniques Slip Thru Your Fingers
Article marketing is a means of getting prospects into your sales funnel through the information you present in your articles. Read on to discover how article marketing can help you reach your financial goals.

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First of all, the traffic you get from article marketing is very targeted and high quality. You want people visiting your website who have a strong interest in your niche. Only people who have an interest in your topic will take the time to read your articles, which will be a doorway to your products. Your articles will be read by people looking for help or facts on the topic you write about, which also makes them likely customers. There is no other system to get such targeted traffic for free, which is why so many successful internet marketers write and submit so many articles. When you are marketing online, the quality of your traffic is of primary concern, which is why article marketing is such a highly regarded method. Building lists with articles is one of the best list building techniques available. Every Internet marketer is aware of the value of list building and what better way to do it than with article marketing? Article marketing works with whatever type of list you are building. Articles pointing to your opt-in page can definitely make you a chunk of money time after time. Your own list is a business asset and you don't have to have a huge list in order to make a lot of money. For better results with your article's click-thru rate you should always use the resource box as a means of listing a quick benefit or two with links to your site, instead of listing your background information. Most people don't use their articles no where near their full potential because if they did they would be upset about all the money they had been leaving on the table.

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Besides using your articles for driving traffic, you can use them to create an eBook then give away free copies to help with brand awareness, as a preseller, or as a bonus for opting into your list. Content that you already own can be used in an infinite amount of ways. This type of traffic will prove to be very valuable if you offer quality content to begin with.

You can give away this report to your subscribers, visitors and let them distribute it. Make it crystal clear that you want the report to be shared, and if it is a good read then the word will spread on its own. This is one of the most effective free techniques that is available; use it for your business. If you are ready to get more out of your article marketing then follow our advice and get started.

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Source: Denny Orson is our guest SEO expert who also writes articles on the subject of Seo Corporate.

3 Interesting and Effective Forum Marketing Strategies

3 Interesting and Effective Forum Marketing Strategies

Forum Marketing

There are tons of ways to promote your product on the web and get targeted traffic back to it and make some sales, but there are evergreen marketing methods such as forum marketing that will never die. Given below are 3 effective forum marketing tips that will help you get highly targeted traffic without putting in any kind of money for investment.

An obvious tip that many ignore is to post comments in threads that are being viewed by a lot of forum members. Many successful forum marketers have been using this, with great success, for years. Just concentrate on providing value and focus on topics that are getting a lot of views and your signature link will get clicked on by people who's attention it catch. Don't waste your time on threads that don't get responses or threads because your time can be better spent on popular threads. Grab the limelight for yourself by starting a popular thread. For example, if you're posting on forum A, then you can research the popular threads on forum B, and try to post similar content. Remember, you are here for results so focus on what brings results. Always try to be understated about your marketing in forums, and always read the Terms of Service (TOS) for every forum you join. What you're doing is relationship marketing, and people will not trust you at first. The best approach is to be honest and sincere with everyone, and just be open in your responses and try to give first.

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Last but not the least; remember that as a forum marketer you have to be consistent in delivering value to the other forum users. You can spend a few minutes there every day and post something value, and that doesn't have to take more than a few minutes of your time. Just know before going in to any forum what you need to do, and the things that will have an impact on your reputation, marketing, and business. Forum marketing is simple to do, but for maximum effect and results it's smart to know exactly how to approach it. But don't work hard only to throw it all away by selling something that is garbage.

Forum marketing is very powerful for many reasons, but you should always conduct tests and experiments to increase your results. There is nothing stating you can't test, and you never know when you'll discover something that works very well. Always be sure to check the FAQ's and rules of the forum, so just see what is possible and give it a shot.

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Dr. Duane Roussell is our guest blogger expert on internet marketing