How To Gain Maximum Leverage With Banner Advertising

Banner Advertising

A lot of people make fun of banner advertising, and that's ok, but what they really don't know is that if you know what you're doing it can send incredible traffic that is targeted to your offers. The thing about this form of advertising is that the process is nothing like anything else. We feel many of the newer online marketers don't bother with banners because they've seen them so many times, but the really smart businesses use them with great effectiveness and results. In this article we shall be looking into a few banner advertising tips that can assist you in creating a more response driven banner advertising campaign.

The vital suggestion on banner advertising has absolutely nothing to do with the design of the ad. It is all about ensuring that your banner and your landing page are relevant to each other. If your ad talks about "free iPod giveaways", then when somebody clicks through it and reaches your ad, they should find exactly that on the landing page. This is to say that you can't expect a high level of conversions if your banner is all hype. The conversion rate is what you should be focusing on, not the number of clicks you get. You will be throwing money out the window if your landing page is unsuccessful at converting people, and the number of clicks in this case is completely unimportant.

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There's no getting around it that you have to move your readers emotionally, and hit the places that resonate with them. You can study other banners that are live and get good ideas for strong words to use. You have to weave them into your ad's text in such a way that there's no place for any unnecessary words. Use the space in your ads effectively to get the maximum response from your audience.

Last but not the least; your banner ads need to be to the point. You have to focus on one aspect of your offer, or product/service, and then stick with that in each banner. Remember with banner copy simple is best because it will be very clear. That's why it's not necessary to contract out or pay a lot for banner designs. Slow load times involving banner graphics can sometimes make them look broken.

So don't overdo the graphics because nine times out of ten it will just turn off your audience. In conclusion, the above tips that we discussed about banner advertising are only a tip of the iceberg. When you get started with it and apply these and other tips, you'll understand the effectiveness of banner ads and the kind of results they can deliver. You should always work to increase the conversion rates of your banners, and you do that by split testing.

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Mitchell Kibler is our guest blogger on the subject of affordable seo and discloses many useful techniques and strategies...